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JINS Launches "Main Character Energy ♡ Midface-Shortening Eyewear" Featuring Otani Emiri

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JINS "Midface-Shortening Eyewear" Collection

Japanese optical brand JINS officially presents the "Main Character Energy ♡ Midface-Shortening Eyewear" collection. Representing the line is Emiri Otani (member of idol group ＝LOVE), a celebrated Japanese beauty icon revered by the younger generation.

Every design detail in this collection is thoughtfully crafted to offer both functional vision correction and a visual cosmetic enhance for daily styling.

Key Collection Highlights

The newly launched JINS collection brings unique aesthetic benefits to everyday eyewear:

  • Visually Balanced Proportions: Specialized frame shapes designed to visually shorten the midface area, creating a softer, harmonious, and delicate facial outline.

  • Natural Rosy-Cheek Effect: Subtle color tones integrated into the frames provide a gentle blush-like radiance to the cheeks.

  • Radiant "Main Character" Glow: Adds depth, dimension, and a bright, happy energy to your overall look from every angle.

Availability & Store Experience

Visit your nearest JINS store today to try on the collection and find the perfect face-balancing frames for your personal style.

JINS

Accessories & Shoes
Vị trí
2nd Floor
Weekday opening hour
10:00
Weekend opening hour
9:00
Hotline
0909185353
Established in Japan in 2001, JINS was founded with the vision of “Magnify Life”—bringing better everyday experiences through quality eyewear. Every frame is designed in Tokyo and carefully assembled with the spirit of Japanese craftsmanship. JINS offers hundreds of frame styles to fit a wide range of face shapes, complete with quality prescription lenses—starting from 790,000 VND. Today, JINS is Japan’s No.1 eyewear brand by sales*. *Net Sales Comparison Among Major Japanese Eyewear Retailers, Based on Latest Full-Year Financial Results (as of November 2025, according to Tokyo Shoko Research).
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